‘Black Adam’ Opening Box Office Costs $62 Million

“Black Adam” and “Ticket to Paradise” provided the first weekend box office gross of over $100 million in more than three months.

“Black Adam” (Warner Bros. Discovery) lingered under the suspicion that — like a number of big-budget, highly-lauded DC Comics movies that have come before it — it might prove disappointing. It’s the curse of Marvel comparisons, which produces movies that often open over $100 million.

Instead, Dwayne Johnson’s vehicle opened to $67 million domestically, the highest initial gross for a movie since Marvel’s “Thor: Love and Thunder” in July. “Thor” was a much bigger opening ($144 million) and “Black Adam” failed to reach the $75 million that theaters desperately need, but by October standards, it did. is a very satisfying start.

Meanwhile, the original romantic comedy “Ticket to Paradise” (Universal) had much lower expectations. It took in $16.3 million, about a third better than expected. Credit Julia Roberts and George Clooney’s star power, similar to the edge Johnson gave “Adam.”

Last October was seen as a rebound month for cinemas, with several new releases including ‘No Time to Die’, ‘Halloween Kills’ and ‘Dune’. By some margin, “Adam” was better than all of those, trailing (again) only one Marvel title with “Venom: Let There Be Carnage,” which opened at $90 million.

Without adjusting for inflation (which currently sits at 20% above 2019 alone), this is Johnson’s biggest opening as a leading man. (Some of his “Fast and Furious” tracks opened higher). He’s been a reliable draw for years in mid-budget action movies, and that’s clearly continued here.

Even with its mediocre B+ Cinemascore, this DC entry hasn’t seen much backlash on social media. Rotten Tomatoes viewership scores aren’t scientific, but the movie is over 90% approved – the best for a DC title in years. Saturday’s crude also reflects this positive response; it fell only 11% from the initial two-day crude (and was better than Friday alone). Overall, it’s better than “Aquaman”; it opened at $68 million in 2018 but fell 23% on day two.

The big concern here is the announced budget. “Adam” reportedly cost up to $200 million before major marketing costs. Initial international results are $73 million, but it will take doing much better (as action titles normally do) and holding the domestic dates to be a clear success. For cinemas, that’s a nice boost, but again – and, unfair to this particular title – cinemas need movies that outperform.

“Ticket” reportedly has a pre-market price of $50 million. He has already collected 80 million foreign dollars, and more are to come. Its A- Cinemascore and its small 5% drop on Saturday suggest a good grip. More importantly, it attracted an older audience (64% over 35) who often don’t rush to theaters, despite mediocre reviews (a Metacritic score of 50).

Earnings from those two films propelled the weekend to around $116 million. It’s the first $100 million-plus weekend since late July. The same period in 2021 had four; in 2019, there were 10. This is a positive story, even if it reflects the progress of business for more than three months.

The total was 84% ​​of gross three years ago, and better than last year (recent weeks have lagged 2021). The rolling four-week comparison to 2019 (remember tickets are now 20% higher) jumps to 61%, the best since early August.

“Halloween Ends” (Universal), last week’s number one, fell nearly 80% in its second weekend. Its total of $8 million left it in 4th place, behind the much better received “Smile” (Paramount). This original horror film ranked third, down 34% and now at $84 million.

New titles have otherwise undermined the remnants. Sony’s “Lyle, Lyle, Crocodile” animation is weaker than most notable cartoon titles, ranking fifth but down 43% in its third weekend and not quite at 28 million dollars. “Amsterdam” (Disney) fell another 70%; its final domestic take will likely be less than $15 million.

Two more limited titles made it into the top 10 this weekend. The “Terrifier 2” micro-budget (Cinedigm/Iconic) added 55 theaters (now 755), but credits strong word of mouth for boosting its 84% ​​gross to $1.9 million. It’s perfectly positioned to take advantage of more pre-Halloween interest next weekend.

Neon/Screenshot

“Triangle of Sadness” (Neon) became the first of the fall specialty releases to break into the top 10, jumping to 280 theaters for a decent $600,000. It’s ahead of “TÁR” (Focus), which is in half as many rooms and has a higher average per room. More on these titles, plus a strong opening for Searchlight’s “The Banshees of Inisherin” ($191,000 across four theaters), a strong second weekend for “Decision to Leave” (MUBI), and more again in our separate specialist report.

Top 10

1. Black Adam (WBD) NEW – Cinemascore: B+; Metacritic: 41; East. budget: $200 million

$67,000,000 at 4,402 theaters; PTA (average per theatre): $15,220,000; Cumulative: $67,000,000

2. Ticket to Paradise (Universal) NEW – Cinemascore: A-; Metacritic: 50; East. budget: $60 million

$16,340,000 at 3,543 theaters; APT: $4,612; Cumulative: $16,340,000

3. Smile (Paramount) Week 4; Last weekend #2

$8,350,000 (-34%) in 3,296 (-316) theaters; APE: $2,533; Cumulative: $84,210,000

4. Halloween Ends (Universal) Week 2; last weekend #1; also on Peacock

$8,000,000 (-80%) in 3,901 theaters (unchanged); APT: $2,051; Cumulative: $54,170,000

5. Lyle, Lyle, Crocodile (Sony) Week 3; Last weekend #3

$4,200,000 (-43%) in 3,536 (-814) theaters; APT: $1,188; Cumulative: $28,712,000

6. The Wife King (Sony) Week 6; Last weekend #4

$1,900,000 (-49%) in 1,858 (-707) theaters; APE: $1,023; Cumulative: $62,856,000

7. Terrifier 2 (Cinedigm/Iconic) week 3; Last weekend #9

$1,895,000 (+84%) in 755 (+55) theaters; APT: $2,511; Cumulative: $5,256,000

8. Don’t Worry Darling (WBD) Week 5; Last weekend #6

$880,000 (-61%) at 1,306 (-1,428) theaters; APT: $674; Cumulative: $44,273,000

9. Amsterdam (Disney) Week 3; Last weekend #5

$818,000 (-70%) in 1,750 theaters (-1,255); APT: $467; Cumulative: $13,924,000

10. Triangle of Sadness (Neon) Week 3; Last weekend #15

$600,000 (+80%) in 280 (+249) cinemas; APT: $2,143; Cumulative: $1,420,000

Source: https://www.indiewire.com/2022/10/black-adam-opening-box-office-62-million-1234775291/