‘Bros’ VOD Results Prove Box Office Afterlife

The “Bros” team will be thrilled to see that there can be an afterlife at the box office. With the right factors, even flops can find house appeal.

Tony Stark in “Captain America” ​​asked, “Can you help a brother?” For “Bros”, it turns out that, as hoped, help came from PVOD rentals.

The groundbreaking gay romantic comedy studio failed to generate $12 million in results in the United States and Canada. Its failure generated a lot of chatter on social media, making it one of the most well-known recent flops.

But it’s the kind of release that benefits from Universal’s PVOD release policy (at $19.99) for most movies after the third weekend: strong niche appeal, older audiences, decent reviews, with an interest that could have been increased by negative media after the opening. on its performance.

“Bros” is either #2 (at Vudu, calculating by revenue) or #3 (iTunes and Google Play, which rank by transactions). It’s not sensational, but actually pretty good for a studio release that didn’t go well in theaters. It’s uncertain whether the studio made a financial mistake by not skipping theaters, and the high marketing costs (likely above their ticket sales, of which Universal could earn 50%) are uncertain. But to make a dent in their investment ($22 million pre-market), their VOD results must be maximized.

Its success will be a guessing game since earnings are never announced. But high placement across the board, like “Bros” did, means they collect around $14 per trade at a certain volume. How long it can maintain a presence at the highest price is more important.

Some clues as to its performance can be determined by its Vudu #2 slot. It was topped by “Bullet Train” (Sony/$5.99), which reduced its price. To take No. 1 there with revenue as a basis, the Brad Pitt star had to have more than tripled the action “Bros” did. “Bullet” is also #1 on Google Play.

“Top Gun: Maverick” (Paramount/$4.99) took the top spot on iTunes, continuing to thrive as its cost drops. All three rankings had “Maverick”, “Bullet Train”, and “Bros” in their respective top three spots, although ranked differently. “Minions: The Rise of Gru” was the only other title to make it to all three lists.

The second new entry, albeit with only a #10 position at Vudu, was “Batman and Robin: Battle of the Super Sons” (Warner Bros. Discovery/$14.99). It’s the latest in their ongoing series of animated spinoffs in the mainline DC franchise. Note: WBD released it digitally and on Blu-Ray/DVD, but not yet on HBO Max. The delay is consistent with the studio initially prioritizing direct revenue for new content over favoring its streamer.

Courtesy of Netflix

This week, Netflix is ​​all about the original and Halloween, with three new releases topping the list. “School for Good and Evil,” no doubt helped by the 2.5 million worldwide sales of the original novel, is No. 1. The fantasy set in an all-girls school was directed by Paul Feig (” Bridesmaids,” “Heat”) with a supporting cast that includes Charlize Theron, Kerry Washington, Patti LuPone and the voice of Cate Blanchett. If that catches your eye, know that it’s almost 150 minutes long, which so far doesn’t seem to dampen the interest.

Number 2 is “The Stranger,” an Australian thriller starring Joel Edgerton that premiered at Cannes in the Un Certain Regard section. “The Curse of Bridge Hollow”, number 1 last week, remains strong at number 3. “The Luckest Girl Alive”, number 1 before that, is fourth. All of these movies seem to have a better response than the much better known “Blonde,” which had three days as No. 1 and only ran a little over a week.

It’s rare for a Netflix movie to return to popularity after its initial release. But “Hubie Halloween” starring Adam Sandler is number 10. Sandler remains the streamer’s most successful cinematic creative partner.

iTunes and Google Play rank movies daily based on the number of transactions. These are the lists for October 24. The distributors listed are the current rights holders. Prices for all titles are for rental.

itunes

1. Bullet Train (Sony) – $5.99

2. Top Gun: Maverick (Paramount) – $5.99

3. Brothers (Universal) – $19.99

4. Fall (Lionsgate) – $5.99

5. Where the Crawdads Sing (Sony) – $5.99

6. Body Body Body (A24) – $4.99

7. Minions: The Rise of Gru (Universal) – $4.99

8. Revenge (Tune Up) – $5.99

9. Jurassic World: Dominion (Universal) – $5.99

10. Thor: Love and Thunder (Disney) – $5.99

google play

1. Top Gun: Maverick (Paramount) – $4.99

2. Bullet Train (Sony) – $5.99

3. Brothers (Universal) – $19.99

4. Where the Crawdads Sing (Sony) – $5.99

5. Jeepers Creepers Reborn (Screen Media) – $6.99

6. Jurassic World: Dominion (Universal) – $5.99

7. Minions: The Rise of Gru (Universal) – $4.99

8. Clerks III (Lionsgate) – $14.99

9. No (universal) – $19.99

10. Everything Everywhere at Once (A24) – $4.99

Vudu

Vudu ranks by revenue, not transactions, which elevates Premium VOD titles. This list covers October 17-23.

1. Bullet Train (Sony) – $5.99

2. Bros (universal) – $19.99

3. Top Gun: Maverick (Paramount) – $4.99

4. Clerks III (Lionsgate) – $14.99

5. Jeepers Creepers Reborn (Screen Media) – $6.99

6. Thor: Love and Thunder (Disney) – $5.99

7. Fall (Lionsgate) – $5.99

8. The Invitation (Sony) – $19.99

9. Minions: The Rise of Gru (Universal) – $4.99

10. Batman and Robin: Battle of the Super Threads (WBD) – $19.99

Netflix Movies

Most Viewed, current ranking on Netflix’s Daily Chart as of Monday, October 24. Originals include both Netflix-produced and acquired titles that it initially shows in the United States. Netflix releases its own weekly top 10 on Tuesdays based on watch time.

1. School for Good and Evil (Netflix Original 2022)

2. The Stranger (2022 Australian Netflix Original)

3. The Curse of Bridge Hollow (2022 Netflix Original)

4. Luckiest Girl Alive (2022 Netflix Original)

5. Chante 2 (theatrical release in 2021)

6. Despicable Me 2 (theatrically released in 2013)

7. Last Seen Alive (2022 VOD Version)

8. Dracula Untold (theatrically released in 2014)

9. Megamind (theatrically released in 2010)

10. Hubie Halloween (Netflix Original 2020)

Source: https://www.indiewire.com/2022/10/bros-vod-results-1234775559/