It is common knowledge that with the busy schedules of students, they need to take naps wherever and whenever possible. However, sleep is quite sensitive for some, and most people just can’t fall asleep in uncomfortable places. Entrepreneurs Yuki Kinoshita and Noah Silverman faced a similar problem before coming across a dog napping peacefully on a dog bed.
Witnessing the script, Yuki and Noah came up with the idea of Plufl, dog beds for humans that are easy to transport and comfortable to use. While the concept was quite innovative on its own, their appearance in Season 14 Episode 5 of “Shark Tank” sparked viewers’ interest in the product. Well, here’s everything we know about Plufl, along with his growth since appearing on the show!
Plufl: who are they and what do they do?
Noah Silverman earned his associate of science degree in mathematics from Seattle Central College in 2018 before joining the University of British Columbia, where he pursued a bachelor’s degree in international economics. Noah graduated in Economics in 2022. By then, he had gained extensive experience through internships at several prestigious organizations, including the Adventure Travel Trade Association and the Wilson Center. He also served on the board of directors of Bike Works and worked as a business development and strategy analyst at Talentspace.
Similarly, Yuki Kinoshita graduated from high school at St. Albans School before joining the University of British Columbia for a bachelor’s degree in international economics. He was part of the same batch as Noah and managed to get several internships under his belt, including stints at Charles River Associates, the Association of Family Offices in Asia, Criterium Group and Accenture. Additionally, he worked as a carbon trading research assistant at the Norman B. Keevil Institute of Mining Engineering and, along with Noah, Yuki was a founder of Labs Batch 8 at the League of Innovators.
Plufl was established in September 2021, when Noah and Yuki were still in college, and currently the pair are involved in the day-to-day operations of the company. Noah and Yuki met while studying at the University of British Columbia and became fast friends. Although they didn’t initially plan to start a business, their sleeping habits pushed the idea of Plufl into their heads. Being students, Noah and Yuki often took several naps during the day. Since their dorm was quite a distance from their classes, the couple often looked for quiet, comfortable places to sleep on campus.
However, such places were extremely rare, and sleeping in an uncomfortable place often made Noah and Yuki more tired. Surprisingly, while looking for a solution to this problem, the friends noticed a dog sleeping peacefully in a dog bed at their local college cafe. That’s when they had the idea for Plufl. After testing the product for themselves, the pair were sure it would fill a huge void in the market. At its core, Plufl is a large dog bed designed for humans that is super comfortable and portable.
The products are made from orthopedic memory foam and lined with faux fur, which adds to the comfort. A soft border, which doubles as a pillow, surrounds the Plufl, while Yuki and Noah mentioned that the shape of the Plufl helps with comfortable sleeping. In addition, the entire product being easy to transport, the user can put the Plufl down wherever he wants before curling up and going to sleep inside. The founders even claimed that the shape of the Plufl and the comfort it provides helps soothe people with ADHD or anxiety-related issues.
Where is Plufl now?
Although Noah and Yuki started working on Plufl in September 2021, it took them a few months to perfect their design and develop a satisfying prototype. They finally locked down the design in May 2022 and then launched a Kickstarter campaign which has raised around $290,657 so far. They even launched an Indiegogo campaign and are quite diligent in providing updates to their backers. As of this writing, the first batch of Plufls has not shipped and the product is only available for pre-order.
However, reports indicate that beta testers had nothing but praise for Plufl, and the people who support it have something exciting to look forward to. Additionally, the pair also embraced social media marketing, and their product found great success once the ads went viral on TikTok. Currently, in addition to backing the company on Kickstarter, interested customers can pre-order Plufl on their official website, where the bed comes in two colors and will cost one $499.
People interested in the products will also be happy to know that Noah and Yuki have already started mass production and expect to fill their first batch of orders by November 2022. Plufl’s success story is incredibly inspiring for budding entrepreneurs, and we are confident. that the company will experience new successes in the near future.
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