Sweet Magnolias Season 3 just wrapped filming and is coming to Netflix globally in 2023. Here’s our rundown of everything we know about the upcoming season, including what we can expect, how Season 2 will show unfolded, new cast members, and more.
The series is based on the novel by Sherryl Woods which first premiered on Netflix in May 2020, with its second season in 2022.
The feel-good series (compared to Firefly Lane, Virgin River and Ginny & Georgia) is about lifelong friends Maddie, Helen and Dana Sue who lift themselves up as they juggle relationships, family and careers in the small town in southern Serenity.
When did Netflix renew Sweet Magnolias for season 3?
Official renewal status: officially renewed in May 2022
Two months after Season 2 wrapped, we still hadn’t heard of an official renewal or cancellation, but in early May we got the green light for more episodes to be on the way.
Season 3 of Sweet Magnolias is once again confirmed to be 10 episodes long.
The confirmation of the renewal was followed by the Sweet Magnolias Writers Twitter page tweets:
“We’re going back to Serenity, y’all!” We are so excited to share that we have a Season 3 of Sweet Magnolias. I look forward to welcoming you home.
Unlike some of the other shows in the genre, Sweet Magnolias was not renewed in advance, so it was all about the viewership and “stickiness” of the series.
What we mean by this is that Netflix will look at the show’s viewership, among other factors, when developing what’s called Adjusted View Share.
Our renewal prediction was that the show maintained a solid foundation and was one of the few shows to attract large audiences across the United States and, therefore, was very likely to be renewed.
Where is Sweet Magnolias Season 3 in production and when will it hit Netflix?
Filming for the new third season is once again taking place in Covington and Atlanta in the state of Georgia in the United States.
In early June 2022, the team behind the show was looking for new locations. In an Instagram post, Sheryl Anderson said:
“Excited to be plotting and planning for Season 3, with friends old and new!!!”
On July 1, the show’s star, Joanna Garcia Swisher, posted on Instagram that she had dyed her hair again to reprise her role in the third season, suggesting that filming is imminent.
In the post, Swisher said:
“‘Maddie’ lob is back
Filming began in July 2022, with Sweet Magnolias’ official page stating that they began filming on July 18, 2022. Their post included the following caption:
“‘Are we going to start?’ So happy to welcome everyone to Serenity for the first day of shooting Sweet Magnolias season 3!
Upon announcing the production of the third season, Sheryl J. Anderson said:
“It is a joy, a privilege and a blessing to be back at Serenity.”
Norman Buckley, who has directed many episodes of the series, is set to return to the director’s chair, according to multiple posts. Buckley also continues to serve as the show’s co-executive producer.
On September 3, 2022, Sheryl J Anderson posted that they were halfway through filming on Instagram, where the showrunner thanked a gelato stand, saying:
“A big thank you to @dulceartisangelato for helping us celebrate half day!!! Hard to believe we’ve shot halfway through Season 3. Time flies when you’re working with people you love!!! ”
Production was confirmed to have wrapped on October 21, 2022.
Sheryl J. Anderson posted to confirm the envelope say in a Tweet:
“We finished filming Season 3 last night. It’s been a joy to spend another season in Serenity, working with, laughing and learning from the amazing cast and crew artists. Our Community did something beautiful for you. I’m grateful to them and glad you saw it!!!”
The Sweet Magnolias Writers Room also posted to confirm that filming has wrapped.
And it’s over for season 3! Thank you to everyone who contributed to Serenity this year. And to all those waiting: it will be worth the wait. To promise. 🌸 photo by @sheryljanderson pic.twitter.com/oyoV1GZRsa
— Sweet Magnolias Writers (@swtmagnoliaroom) October 21, 2022
Anderson posted plenty of behind-the-scenes photos throughout filming, including one on Aug. 27 where we see nighttime shooting on a basketball court.
Given that it takes between 6 and 9 months for the show to complete post-production, we expect Sweet Magnolias season 3 to arrive in the summer of 2023, but that could be as late as 2020. fall 2023.
How did Sweet Magnolias season 2 perform on Netflix?
After a strong start, Sweet Magnolias quickly lost ground according to Netflix’s top 10 data.
The arrival of season 2 has also led to an increase in the viewership of the first season. Season 1 recorded 21.64 million hours viewed between February 6 and February 13.
Between January 30 and March 6, 2022 (the first 30 days on the platform), the series totaled 161,300,000 hours watched worldwide.
Here’s what Sweet Magnolias’ viewership looks like week over week:
Week Period Hours viewed(M) Ranking Week in the Top 10 From January 30, 2022 to February 6, 2022 43,000,000 5 1 From February 6, 2022 to February 13, 2022 58,150,000 (+35%) 2 2 From February 13, 2022 to 20 February 2022 29,760,000 (-49%) 3 3 February 20, 2022 to February 27, 2022 18,610,000 (-37%) 6 4 February 27, 2022 to March 6, 2022 11,780,000 (-37%) 9 5
If we compare the first two weeks to Virgin River Season 3 given that they are very similar in genre, Sweet Magnolias is a bit late but follows the same trending pattern.
Week Period Hours viewed (M) July 4, 2021 to July 11, 2021 62,580,000 July 11, 2021 to July 18, 2021 87,270,000 (+39%) July 18, 2021 to July 25, 2021 44,890,000 (-49%) July 25, 2021 as of August 1, 2021 28,320,000 (-37%)
Nielsen’s top 10 data can give us insight into the show’s performance in the United States. Between January 31 and March 6, the show went on 4,629 million minutes.
Week Period Rank This week Minutes (millions) 01/31 – 02/06 3,1320 02/07 – 02/13 2,1556 02/14 – 02/20 5,898 02/21 – 02/27 8,526 02/28 – 03 /06 9 329
We can also look at Netflix’s top 10 raw data to see where the series is performing well.
Thanks to FlixPatrol, we can see a heat map of where the show is going best. The show performed best in regions like the United States, Canada, Australia, United Kingdom, Denmark, Ireland, Sweden, and South Africa.
Writer’s Room Sweet Magnolias celebrated its 7th straight day in the Netflix top 10 with a big cast and crew photo.
Apart from viewing statistics, we can look at the show’s performance on Google Trends and IMDb’s MovieMeter.
IMDb’s MovieMeter tracks incoming traffic to respective shows and movie pages. This gives you a good idea of how popular the shows are compared to other networks. Season 1 of the show peaked at No. 4 in its launch week, while the second season only managed to hit No. 15.
Google Trends echoes the fact that the second season hasn’t quite reached the same heights as season 1. It also seems to show a much steeper drop from the first season.
What to expect from Sweet Magnolias season 3
Season 2 ends with many cliffhangers, continuing the tradition of Season 1.
Season 2 ended with Maddie, Helen and Dana Sue mourning the passing of Miss Frances (Cindy Karr). After the funeral, we witness an unexpected event with both a proposal and a confrontation in the restaurant, leading to Cal being escorted away in handcuffs. We also know someone came back after the main three saw footage of flat tires on Sullivan’s delivery van.
Helen (played by Heather Headley) had a rough ride in Season 2 with several traumatic events, but the season ended with Ryan’s proposal. Season 3 will likely kick off with the decision she makes.
In an interview with TVLine, Sheryl J. Anderson answered many burning questions following the conclusion of Season 2.
When asked who punctured Dana Sue’s tires, Anderson replied, “I’ll just say she has a history in common with our ladies and other people in town,” adding, “She’s been gone since. a while, but she came back with an agenda and went home to settle some scores.
Anderson also said we could “potentially” see Victoria return and hinted that we could also see other “troublemakers” returning in the future. Dana Sue’s relationship was also touched upon, where Anderson said the threesome will likely continue to be complicated.
Speaking to Glamour, Anderson said there wasn’t a single question ahead of Season 3 compared to Season 2 other than the big question regarding a renewal saying, “Hopefully the main question that everyone is asking at the end of season two is: are they going to have a season three?
Along with the renewal confirmation, it was announced that stars JoAnna Garcia Swisher, Brooke Elliott and Heather Headley would all reprise their roles.
While we await more news on the third season, Netflix is still running its book club hosted by Uzo Aduba (Orange is the New Black), and Sweet Magnolias was the featured book in February 2022.
Are you looking forward to watching Sweet Magnolias Season 3 on Netflix? Let us know in the comments below.